Simplify. Simplify. Simplify. That’s my motto. Whether it’s strategic direction, copywriting, or brand development, I pull from my years of experience in both Creative and Account Management positions to boil complex information down to what truly matters. This means getting to know a brand, inside and out. Researching the industry, target audience, drivers, competitors, and the market (something I LOVE to do). And ultimately, helping to achieve, maintain, and grow brand recognition and loyalty.

For more detailed information on my work experience – including my years in Account Management at Ogilvy & Mather, and my creative endeavors  in the non-profit space, as the in-house Sr. Copywriter/Creative Director in the corporate world, and as a freelancer – check out my page on LinkedIn.